Ayesha Charles

Who am I and Why is Charms of a Dandizette Here?

I suppose that Charms of a Dandizette is here for the exact same reason that I love to write, that I love fashion and that I love social media. I have an incessant desire to keep up with life and change and a relentless need for self expression. The blogosphere is a heaven for anyone with such a combination personal traits. It has worked wonders for the fashion industry and fashion lovers. Social Media and Fashion are in a constant dance of kiss chase. Constantly trying to catch up and over take, but when that very short moment in time arrives, when fashion and it’s media finally meet, they marry perfectly and then of course, the kiss chase begins again.

This is the dance of life, of evolution of fashion, trends and society. We’re all trying to keep up, to grasp what’s thrown our way, to channel new information, to be creative, innovative and intelligent…but there’s more information, more trends, more places to store everything, more ways to share it and less time to access it, to understand it, to truly process it and possess it. I suppose Charms of a Dandizette is my way of storing as much that I can grasp that has once taken residence in my mind. All the films, quotes, dialogues, adverts, fashion moments, trends, creative journeys and pinnacle moments that have inspired me at some point or other. This blog acts as my diary of inspiration for the novel that I continue to feel guilty about because I never seem to find enough time to write it. It’s my escape from the rat race, my ownership of my career, my place for self expression and my way of taking possession.

Who Am I?

I’m an Online Marketing Communications Executive working in the Leisure and Tourism industry; writing blogs, managing content, creating social media accounts and ultimately working with online communication strategies is what I am paid to do on a daily basis – which really isn’t bad at all! I have a Masters in Fashion and Lifestyle Journalism and a BA Honors Degree in English and Creative Writing. I use Charms of a Dandizette as a means to continue to build on and exercise my knowledge and appreciation for fashion, even though I no longer study it. It allows me to oil my journalism skills, so that one day should the opportunity present itself I am not completely rusty and should it never, it’s a skill I haven’t lost. This blog is my platform for creativity, my instrument that allows me to practice and develop my social marketing skills and my device that allows me to promote myself as a blogger, a fashion enthusiast and above all a writer.

Let this blog point you in the direction of:

  • My print magazine Platform
  • My short and full length plays
  • My anthology of print journalism

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